CTI Branding, Website & print collateral

The Confederation of Timber Industries launched in 2015. I worked closely with the organisation to produce a brand identity that reflects the beauty of finished timber structures, and promotes timber as a viable large scale alternative to concrete and steel. We applied this identity and images to a fully responsive website, stationary, flyer and launch event graphics.

The Structure of the logo was based on a dodecahedron, whose 12 faces and 30 sides represent the 12 large trade bodies and 30 smaller members of the organisation at the time of it's launch. The shape also suggests the molecular structure of carbon, which is key to the organisation's message of sustainability.
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